How to Create the Perfect Hollywood Pitch

Whether you’re just starting out or running your own show, effective pitching is a crucial skill. As a writer or producer, you pitch every day – whether you’re pitching an idea, a series, or yourself. This workshop will walk you through the components of a strong pitch, provide you with tips on pitching effectively, and offer you an opportunity to practice and get feedback. You do not have to have a project ready to pitch in order to benefit from this workshop, just come ready to learn how to develop the perfect pitch!

Who should attend: Writers, producers, and anyone who wants to learn the art of pitching a project.

By the end of this class, you’ll know how to:

  • Identify the components of a successful pitch;
  • Find a pitching style that works for you and your audience; and
  • Utilize all the tools of the trade for pitching your project persuasively and effectively.

Instructor: Sheryl J. Anderson is a television writer/producer and has written half-hour, hour, and movies (such as Parker Lewis Can’t LoseCharmed, and The Town that Came A’Courtin’). She has sold pilots to SyFy, Lifetime, and NBC, and created and served as showrunner of UPtv’s first original scripted series, Ties that Bind. Most recently, she has been the showrunner for Netflix’s upcoming Sweet Magnolias. She has recently written movies for UPtv and Hallmark. She is an adjunct faculty member in the Screenwriting MFA at Pepperdine University and lectures regularly at Azusa Pacifica University. Sheryl is also the author of the Molly Forrester Mysteries, a series now available from Ignition Books.

There’s a limited number of seats available, and they’re sure to be snatched up quickly, so register today! The link for the Zoom conference will be sent to your email address shortly before the event starts. If you have any questions, email us at